Living in the suburbs of New York City, I often take the kids into the city for sightseeing and other things. Invariably the first question out of there mouth is “Can we visit the Hershey Store?”  While my first thoughts usually go to shoe shopping, I must admit a visit to a chocolate store is often on my list as well!

To celebrate its 10th anniversary, Hershey’s® Chocolate World® Times Square has added the “Wrap Hershey’s Happiness” experience, where you can create your own personalized wrapper for a Hershey’s chocolate bar.  Wrapper designs include Times Square themes as well as seasonal options.   You also have the opportunity to include a photo and personalized message.  Wha’s really neat is that if you decide to  add a photo to your customized wrapper, you will can see your completed design on the store’s outdoor marquee in the heart of Times Square.   And, if you cannot make it to the store, you can create your personalized wrappers online at

Other new happenings at the store include the “Taste Hershey’s Happiness™” station, which will feature different Hershey’s samples, including ew products and special offerings and the ‘Mix Your Favorites” experience, where you can create a customized mix of Hershey’s® Miniatures, Hershey’s Kisses Milk Chocolates and Reese’s® Miniatures candy.

The Hershey Company is also giving back throught the “Share Hershey’s Happiness” program and you can help decide how the money is allocated.  Anyone who makes a purchase at the Times Square store will receive a wooden token, which can be used to vote for the following supported charities: the Children’s Miracle Network, the United Way and the World Cocoa Foundation. The Hershey Company will donate funds to each organization based on the percentage of votes that each receives.

For more information on Hershey’s Chocolate World Times Square and the new experiences, visit


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