Next week marks the beginning of the 100 deadliest days for teen distracted driving. Distracted driving is one of the leading causes of car crashes, especially among high school and college students who are glued to their cell phones. In fact in a national survey 40% of teens said they were in a car when the driver used a cell phone. Given the number of deaths and injuries attributed to distracted driving, teens still aren’t getting the message. That’s why I love the Project Yellow Light video contest which invites teens themselves to create videos about the dangers of distracted driving. Students across the country were invited to submit a video designed to motivate, persuade and encourage high school and college students to not drive distracted. Three winners were chosen from both high school and college submissions and received a college scholarship while the first place winning videos from each competition were turned into official Ad Council PSAs.
Here’s one of the videos that I thought was incredibly impactful:
Now, you can vote for your favorite video to further spread the word about the risks of distracted driving. Vote now until June 4th on the competition’s Facebook page for your favorite video and share with as many people as you know to raise awareness about the dangers of distracted driving.