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Evenflo’s New Videos Puts Some Humor Into Safety By Alison Rhodes, The Safety Mom

By The Safety Mom

I recently ran across some humorous ads that Evenflo did for their new car seat, the Momentum 65. Here is the latest.


Not only are they funny but they really capture the hassle people go through trying to get a car seat installed properly and keeping their baby safe.

As some of you know, along with my blogging, I have a baby proofing company in the New York, Connecticut and New Jersey areas – Safety Mom Solutions. Many times when we go into families homes and do a consultation, they’re overwhelmed and stressed when we point out the various hazards. We try to explain to them that this isn’t something to be freaked out over and become neurotic, but rather we give them some realistic, pro-active steps they can take to keep their family safe and happy.

That’s why I was happy to see Evenflo take a bit of a tongue-in-cheek approach in these spots. It doesn’t have to be so serious to get the point across. In fact, I think it is a bit more effective when we’re not as serious. I mean really, as moms, couldn’t we all use a little laugh every now and then?

What these spots do point out is how easy the Evenflo car seats are to install. There’s nothing worse than struggling to get a car seat installed in your car, the babysitter’s car or grandma’s car as your kids are standing outside the door screaming at each other. By the time you’re done you’re a sweaty mess and wondering if it’s even worth it to take the kids anywhere!

I recently used the Evenflo® Momentum 65 DLX Convertible car seat on my trip to Hershey Park and Lancaster, PA for my daughter Hannah. It’s equipped with Evenflo’s SureLATCH technology which provides a large clip to connect into the anchor system so you don’t have to break your fingers searching for the thing. Literally, you just click, click and it’s attached. Then push down on the car seat and it continues to get tighter. The other benefit was the e3 Side Impact™ Triple-layer foam technology which reduces side-impact crash forces by 50%.

You can check it out more about the seat for yourself HERE.

Alison Rhodes is the founder of Safety Mom Enterprises and Safety Mom Solutions, the premier baby proofing and child safety company in the New York, New Jersey and Connecticut area. Alison is a family safety expert, TV personality and consultant.

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