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AT&T’s It Can Wait Campaign is in high gear for 100 deadliest days of summer

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Disclaimer – I have a material connection because I received a gift or sample of a product for consideration in preparing to write this content. All opinions stated within are my own.

Memorial Day marks the beginning of the 100 deadliest days of summer so AT&T’s It Can Wait campaign is doing a major social media push to get teens to take the pledge not to text and drive.  I’ve been involved with the It Can Wait campaign since last summer and it’s made me increasingly aware of how many people still text and drive – it’s crazy!  Many corporations are now tackling the issue as well and, in fact, more than 200 organizations including Verizon, Sprint, T-Mobile US, Inc are getting involved in the It Can Wait campaign this summer.

Beginning May 26 and continuing through the 100 Deadliest Days for Teen Drivers ending Sept. 3, It Can Wait advocates will contribute to a social media campaign delivering daily reasons why texting and driving can wait.  The messages with pictures and personal accounts will be shared on Twitter, Facebook, Instagram, Pinterest and ItCanWait.com.

Along with the social media campaign, there will be TV and radio PSA’s featuring real stories of distracted driving tragedies. The first story, which I heard on the radio last week, was about Xzavier Davis-Bilbo, who in 2010 at five-years-old, was struck while crossing the street by a young woman texting while driving—leaving him paralyzed from the waist down.   The mother says “I can never again say what most moms say to their kids, ‘Go out and play..’” It brought tears to my eyes and made me stop and think even more about the senseless tragedies caused by texting and driving.  Not only is that little boy’s life changed forever but that young girl will have to always live with the knowledge of what she did, all because of a text she sent that simply said “On my way.”  Was it really that important to text that she was on her way somewhere?!

My kids aren’t driving yet but I worry every day when they’re outside riding their bicycles or we’re taking a walk after dinner.  In a split second lives can be changed forever.


I implore everyone to take the pledge and view these videos as a family.  It’s not just teens who are texting and driving.  Parents, look in the mirror before you get in the car and think whether sending that text is worth the devastation it could cause your family as well as someone else’s.

 

 

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