“It Can Wait”
A few months ago, a jogger in a neighboring town was struck and killed by a car driven by a teenager. The driver hadn’t been drinking, it wasn’t dark outside, and the roads weren’t slick. The driver was texting.
While devastating for everyone involved, if just ONE life can be spared by raising awareness of the dangers of texting and driving, we have to try to put an end to the practice completely.
As I’ve said before, distracted driving is a leading cause of motor vehicle accidents and fatalities. I am a huge proponent of any program or device that emphasizes safety, and I’m proud to support the public awareness campaign launched by AT&T (called “It Can Wait”) which is focused on the message that no text is worth dying for. I can’t tell you how many times PER day I see people texting while driving while I’m in my car. I don’t want to be tempted to look at my phone while I’m behind the wheel, so I keep it in the glove compartment. My kids know that if the phone rings, it will go to voicemail. It’s critical to set an example for our kids, who will be driving in a few short years (which is another story for another time)!
Charlene Lake, Chief Sustainability Officer for AT&T, told me that the aim of the campaign is to make texting while driving “as socially unacceptable as drinking and driving.” Their goal is to enlist as many Americans as possible to sign the pledge not to text and drive – ever.
Charlene gave me a solid piece of advice to demonstrate to our kids the pointless nature of texting while driving – and that any text can wait! She said, “if your kids have phones, have them look at the very last text they sent or received, and to ask themselves, ‘is that text worth my life?’ It never is.” It’s better to arrive late to your destination than not to arrive at all. It CAN wait.
Please join me in taking the pledge by September 19th – “No Text on Board” pledge day. It is a symbolic , critical step in the direction of saving lives.
Follow the campaign and sign the pledge on Twitter (#itcanwait) and Facebook.